Brands today are constantly competing for attention. This means making difficult choices about how they can make the biggest impact in the retail media landscape. But with so much on the line, how can you be sure you’re getting the most for your money?
It’s more difficult than ever for brands to decide where to advertise. With so many retail media options your first instinct might be to trust major retailers, who have access to seemingly endless amounts of customers. But trusting major chains is risky. Not only do you have to seek out every major retailer individually, but you also have to compete against other CPGs for important ad space to showcase your product.
But what if there was a way to guarantee that your ads would be seen by millions of shoppers across a national network, without playing by the rules of the major chains?
The Latest in Marketing Innovation
A new retail media network is challenging shopper marketing norms and creating new opportunities for CPGs. The Adsta retail media network connects you with over 3,500 independent grocery stores that you are currently missing in your outreach, all for a fraction of what you would pay at the major retailers.
With Adsta, you’re more than just a number. The network provides hands-on treatment every step of the way, ensuring you have a successful campaign with a focus on long-term growth instead of temporary access to shoppers. Adsta provides your brand with important analytics that facilitates communication with shoppers directly in the future.
Shift Your Strategies
Kraft Heinz learned these benefits firsthand. At the beginning of the year Adsta helped promote their 2021 return to school campaign, “Leave It to Lunchables.” The regional campaign yielded more than 3.6 million impressions through a mixture of display ads on recipe pages, digital circulars, and in-store kiosks.
“It’s just a great way for us to reach those independent customers and to be able to provide equity in advertising against our brands, amplifying what we already have going on in the circular and bringing it to life online,” Kraft Heinz Senior Shopper Marketing Manager Desiree Casey said.“[That] has been so incredibly important, especially during this past year with the huge increase in consumers going onto websites and doing online shopping.”
Proven Results with Adsta
The first half of 2021 has brought more successful partnerships with Adsta. One national CPG brand used Adsta for a two-week campaign that gained more than 6.8 million impressions across web/mobile, email newsletters, and in-store kiosks. At the end of the campaign, the brand received over $18,000 dollars of added value from their initial $25,000 investment.
Another brand ran a three-week multi-platform campaign, which included bonus coupons featured prominently over the entire Adsta network. The campaign made over 8.7 million impressions, and more than doubled its investment receiving over $50,000 in total value.
The Future of Shopper Marketing
As seen by brands nationwide, Adsta is reinventing what’s possible through retail media networks.
Access to millions of shoppers, increased profits, and long-term relational equity for your brand are just a few of the benefits CPGs are experiencing through Adsta. Don’t miss your opportunity to become an early adopter of the next evolution in retail media networks that’s already changing the game for major CPG brands.